The Drop-Off Problem
A coaching institute with 500 students and 20 percent annual attrition is losing 100 students a year. At 15000 rupees per student per year, that is 15 lakhs walking out the door.
Who Drops Off and Why
Track your exits. Common reasons include declining attendance that nobody noticed until the student simply stopped coming.
Attendance Is Your Early Warning System
A student who misses 3 consecutive classes is 5 times more likely to drop off. Flag these students automatically and have someone call within 48 hours.
Monthly Parent Check-In
For students showing declining performance or attendance, a proactive call from the subject teacher to the parent goes a long way.
Performance Trajectory Matters More Than Absolute Score
A student scoring 45 percent who improved from 30 percent is far less likely to leave than one scoring 65 percent who dropped from 80 percent. Track trends, not just snapshots.
Exit Interviews
When a student does leave, call the parent and ask why genuinely, not defensively. You will learn more from 10 exit calls than from 100 admission surveys.